Privacy Policy

Effective Date: July 20, 2023

At Hanz Prellet, we prioritize your privacy and strive to provide a transparent understanding of how we handle your information. This Privacy Policy ("Policy") governs the practices of Hanz Prellet Inc., operating as Hanz Prellet ("Hanz Prellet," "We," "Us," or "Our"), and its affiliates ("Affiliates") concerning your use of our websites, website features, and mobile applications (collectively referred to as the "Services").

We are committed to protecting your personal information and complying with applicable privacy laws. This Policy outlines the types of information we collect, how we use and protect it, and the choices you have regarding your personal data. Please note that this Policy does not cover information collected through third-party websites or services that you may access through our Services. We encourage you to review the privacy policies of those third parties to understand their data collection, use, and sharing practices. We may update this Policy from time to time to reflect changes in our data practices or legal requirements. The updated Policy will be posted on our website, and any significant changes will be communicated to you through appropriate means. By continuing to use our Services after any modifications to this Policy, you acknowledge and accept the updated terms. By accessing or using our Services, you consent to the collection, use, and processing of your personal information as described in this Policy. It is important to review this Policy periodically to stay informed about our data practices.

The Information We Collect Hanz Prellet is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you interact with our services.

Information you provide us -

We collect information that you provide to us when using our services or communicating with us.

This may include:

• Account Creation - When you create an account with us, we may collect your name, email address, and password. Online Features - Certain online features may require you to provide personal information, such as your name, email address, phone number, and address. Purchase Information - When making a purchase, we may collect payment information, including credit card details, billing address, and shipping address. Additional Information - We may request additional information for certain features, such as submitting photos or facial scans. We do not share these scans or measurements with any third parties.
• Information We Collect from Third Parties: We may receive information from third parties to provide our services or complete your purchase. This may include demographic information or data from linked accounts.
• Automatically Collected Information: We automatically collect certain information when you interact with our services. This may include device information, IP address, browser history, and search terms.
• Cookies and Tracking Technologies We use technologies like cookies, pixel tags, and web beacons to collect information about your online activities. Our service providers may also collect data for analysis purposes.

We use the collected information for legitimate business purposes, such as processing your orders, providing customer support, and improving our services. We do not sell or share your personal information with third parties for their direct marketing purposes. Your privacy rights are important to us. You have the right to access, update, and delete your personal information. You can also choose to opt out of receiving promotional communications from us.

Usage of your information -

At Hanz Prellet, we value your privacy and are committed to using your information responsibly.

Here is how we utilize the information we collect:

• Business Operations: We use the information to operate our business efficiently, provide the requested services and products, and offer customer support.
• Communication: We may communicate with our affiliates, including independent practices, to facilitate administrative and business services related to your eye exam or other requested services.
• Product Improvement: Your information helps us personalize and improve our products and services, conduct internal research, and enhance the overall customer experience.
• Order Processing: We use the information to process and deliver your purchases, ensuring a seamless shopping experience.
• Communication with You: We may contact you via telephone, text, chat, or email to address your comments, answer questions, and provide updates regarding your order.
• Marketing and Advertising: With your consent, we deliver relevant content and marketing communications, including tailored ads and offers based on your browsing and usage history. These may be displayed on our platforms or other websites and mobile applications.
• Service Enhancement: By understanding how you use our services, we can continually improve and enhance the customer experience.
• Information and Recommendations: We provide information, recommendations, and marketing materials about our products and services that we believe may interest you.
• Prescription Measurements: Your information may be used to measure your pupillary distance and segment height to ensure accurate prescription eyewear.
• Augmented Reality and Facial Mapping: We may utilize facial mapping techniques to provide products and recommendations, including augmented reality-based virtual try-ons, enabling a personalized and immersive shopping experience.
• Gift Card Delivery: If applicable, we use your information to deliver gift cards in accordance with your instructions.
• Employment Opportunities: If you apply for a job with us, we may use your information to determine your eligibility for a position.
• Legal Compliance: We comply with legal obligations, regulations, and applicable laws.
• Identity Verification and Security: Your information helps us verify your identity, prevent fraud, and enhance the security of our services.
• Transaction Auditing and Reporting: We may use your information to audit and provide reporting for specific transactions and interactions, including online activities conducted on our behalf.
• Personalized Services: If you grant us access to your device information, including location-based services, we may offer features and personalized content within our services.
• Short-Term Contextual Customization: We may use your information for short-term, transient use, such as customizing ads based on contextual factors.
• Rights Protection: We use your information to protect our rights and the rights of others.
• Other Purposes: We may utilize your information for other purposes permitted by law or with your consent.

How we handle the sharing of your information -

Sharing Your Information At Hanz Prellet, we respect your privacy and are committed to protecting your personal information. Here is how we handle the sharing of your information:

• Business Operations: We use the information to operate our business efficiently, provide the requested services and products, and offer customer support.
• Service Providers: We may engage trusted service providers to assist us in operating our business effectively. These providers may have access to your personal information to perform services on our behalf, such as payment processing, order fulfillment, shipping, marketing, data analysis, and website evaluation. We ensure that these service providers adhere to strict confidentiality and data protection standards.
• Brand and Affiliate Sharing: We may share personal information collected through our platforms with our affiliated brands and future affiliates, all under the umbrella of Hanz Prellet. This sharing allows us to provide you with a seamless experience across our different brands and offer you a wider range of products and services.
• Selected Third Parties: We may share your personal information with carefully selected third parties for their own marketing purposes, excluding your phone number or biometric information. This sharing may involve information collected through tracking technologies operated by third parties. Please refer to the "YOUR CHOICES" section of this Policy for more details on your options.
• Legal Requirements and Protection: We may disclose personal information if required to do so by law, legal process, or a valid administrative request from a law enforcement agency. We may also share information to protect our rights, property, or safety, as well as the rights, property, or safety of our affiliates, service providers, customers, or to resolve disputes, troubleshoot problems, prevent fraud, or enforce our Terms of Use.
• Consent and Disclosure: We may share your information with your consent or as disclosed to you at the time of data collection or sharing.
• Business Transitions: As our business evolves, there may be occasions when we undergo business transitions, such as mergers, acquisitions, or the sale of assets. In such cases, customer information may be transferred as part of the transaction.
• User-Generated Content: Our platforms may provide sections for user comments and product reviews. Please be aware that any information you post in these areas may be accessible to other visitors and the general public. We do not actively monitor this content and cannot be held responsible for any materials posted by you or others in these public forums.
• International Data Transfers: As a multinational organization, we may store and process your personal information in jurisdictions outside your country of residence. This includes countries where we have facilities or engage service providers. We ensure that adequate data protection measures are in place, either through contractual arrangements or other means, to protect your information in accordance with applicable privacy laws and accepted data protection principles.

Data retention policy

At Hanz Prellet, we are committed to maintaining the privacy and security of your personal information. Here's how we handle the retention of your information:

• Purpose-Based Retention: We will retain your personal information for as long as it is necessary to fulfill the purposes outlined in this Privacy Policy. This includes providing you with our services, responding to your inquiries, processing transactions, and ensuring compliance with legal obligations.
• Legal Requirements: In some cases, we may be legally obligated to retain your personal information for a specific period of time. This can include requirements related to tax, accounting, or regulatory purposes. We will adhere to these legal requirements when determining the duration of retention.
• Data Minimization: We follow the principle of data minimization, meaning that we only retain the personal information that is necessary for the purposes stated in this Privacy Policy. Once the information is no longer needed, we will securely delete or anonymize it to ensure its protection.
• User Account Management: If you have an account with us, we will retain your personal information for as long as your account is active or as needed to provide you with our services. If you wish to delete your account, please refer to our account deletion policy for instructions on how to do so.
• Consent Withdrawal: If you have provided us with your consent to process your personal information, you have the right to withdraw that consent at any time. Upon withdrawal, we will promptly delete or anonymize your information, unless there are legal obligations or legitimate grounds that require us to retain it.
• Data Security: Throughout the retention period, we will maintain appropriate technical and organizational measures to safeguard your personal information from unauthorized access, loss, or misuse.

Our goal is to retain your personal information only for as long as necessary, striking a balance between fulfilling our operational needs and respecting your privacy rights. If you have any questions or concerns about our data retention practices, please contact our Privacy Team for further assistance.

Cookies

At Hanz Prellet, we respect your privacy and want to ensure transparency regarding the use of cookies and online tracking technologies. Here's how we handle these technologies on our website:

Cookies and tracking technologies explained -

Cookies are small files stored on your computer, mobile, or other devices by your web browser software. These files contain information that allows us to improve your browsing experience and offer personalized services. Additionally, we may use other tracking technologies that serve similar purposes.

Types of Cookies We Use

• Essential Cookies: These cookies are necessary for the website to function properly. They enable basic features such as page navigation and access to secure areas of the site. These cookies do not store any personally identifiable information.
• Performance Cookies: These cookies help us understand how visitors interact with our website. They provide anonymous information about page visits, popular content, and user navigation patterns. This data allows us to enhance the performance and usability of our website.
• Functional Cookies: These cookies enhance the functionality and personalization of our website. They enable features such as remembering your preferences and providing customized content. Disabling these cookies may impact the functionality of certain services.
• Targeting Cookies: We may work with advertising partners who set cookies on our website. These cookies collect information about your browsing habits to deliver personalized advertisements on other websites. By understanding your interests, we can show you relevant ads that align with your preferences.
• Social Media Cookies: Our website may include social media buttons or plugins that allow you to share content on various platforms. These cookies are set by the social media services and enable them to track your browsing activity across websites. They may influence the content and ads you see on other sites.

Managing your cookie preferences -

• Site Preferences: When you visit our website, you may be presented with options to accept or reject certain types of cookies and tracking technologies. You can customize your preferences by following the instructions provided.
• Browser Settings: You have the ability to block cookies by adjusting your browser settings. However, please note that blocking all cookies, including essential ones, may limit your access to certain features or parts of our website.
• Additional Resources: For more information on cookies and how to manage them, you can visit websites such as www.AllAboutCookies.org. These resources provide comprehensive guidance on cookie control and offer further details on managing cookies across different browsers and devices.
• Advertising Industry Resources: Various advertising industry organizations provide opt-out mechanisms for specific entities. You can find more information and exercise your opt-out choices by visiting the relevant websites of organizations such as Adobe, Google, Facebook, Microsoft, and Twitter. Please remember that opting out of cookies is specific to the device and browser you use. Therefore, you'll need to repeat the opt-out process on each device and browser you utilize.

Third party links and plug-ins -

Our Platforms may contain links to third-party websites or apps, as well as integrated social media tools or plug-ins provided by third parties. It's important to note that we have no control over the privacy practices of those external websites, apps, or social media platforms. This Privacy Policy does not apply to them, and we encourage you to review their respective privacy policies to understand how they handle your data. When you use the integrated social media tools or plug-ins on our Platforms to share information or engage with social media features, please be aware that the social media companies behind those tools may collect information about you. These companies may use and share your information in accordance with their own privacy policies, which may involve sharing such information with us or the general public. Your interactions with third-party social media companies and your use of their features are governed by the privacy policies of the companies providing those features. We recommend that you carefully review the privacy policies of any social media accounts you create and use to understand how your information is managed and protected. It's important to understand that we are not responsible for the privacy practices or policies of any third-party websites, apps, or social media platforms that you access through our Platforms. Therefore, we encourage you to exercise caution and familiarize yourself with the privacy practices of those external platforms before interacting with them. Your Choices Access and Correction of Personal Information: Through your account settings, you have the ability to access, view, and edit certain personal information, such as your name, password, mailing address, billing address, email address, and phone number. Please note that the specific information available for viewing and editing may vary based on changes in our services.

Deletion of personal information/account:

If you wish to delete your personal information or close your account, you can submit a request through the appropriate channels provided by our platform. After submitting your request, we will follow the necessary procedures to verify your identity and process your request in a timely manner. Once your personal information/account is deleted, you will no longer have access to your account. Please be aware that certain personal information, such as order history, may be retained in our systems for legal, security, and business record purposes. Additionally, any protected health information will continue to be governed by our Notice of Privacy Practices.

• Opt-Out Options:

  If you no longer wish to receive marketing emails from us, you have the option to opt out by adjusting your email preferences in your account settings or by clicking the "Unsubscribe" link provided in our emails. Please note that opting out of marketing emails will not affect transactional emails related to your orders or specific requests.

  To limit the use of your website activity for targeted advertising, you can adjust the privacy settings on your browser or utilize browser extensions that provide ad-blocking or tracking protection features. These settings and extensions vary based on the browser you use.

• Third-Party Advertising Opt-Out: If you wish to opt out of personalized website advertisements provided by our advertising partners who are members of the Network Advertising Initiative or adhere to the Digital Advertising Alliance's Self-Regulatory Principles for Online Behavioral Advertising, you can visit the opt-out sections on their respective websites. You may need to repeat the opt-out process if you delete cookies or use a different browser.
• Cookie Control: If you prefer not to have cookies collected, you can configure your web browser to reject cookies entirely or prompt you for permission before accepting each new cookie. You also have the option to delete cookies from your web browser after leaving a website.
• Google Analytics Opt-Out: To prevent Google Analytics from collecting and using information about your use of our services, you can adjust your browser settings or utilize browser extensions that provide Google Analytics opt-out functionality.
• California Privacy Rights This Privacy Policy outlines how Hanz Prellet ("Company," "we," "us," or "our") collects, uses, and discloses personal information in compliance with the California Consumer Privacy Act (CCPA). The CCPA grants certain rights and protections to California residents concerning their personal information. We are committed to protecting your privacy and providing you with transparency regarding the collection, use, and disclosure of your personal information. Categories of Personal Information We Collect, Use, and Disclose for Business Purposes -

We may collect, use, and disclose the following categories of personal information for the purposes described below:

• Identifiers: Name, contact information (such as email address, phone number), unique personal identifier, online identifier, IP address, and other similar identifiers.
• Commercial Information: Records of products or services purchased, obtained, or considered, including transaction details and purchase history.
• Internet or Network Information: Browsing history, search history, and information regarding your interaction with our website, applications, or advertisements.
• Geolocation Data: General location information derived from your IP address or mobile device.
• Inferences: Inferences drawn from the above information to create a profile reflecting your preferences, characteristics, behavior, and attitudes.

Categories of Sources Used to Collect Personal Information -

We may collect personal information from the following categories of sources:

• Directly from You: We collect personal information that you provide to us when interacting with our website, applications, or customer service.
• Automatically: We collect certain personal information automatically when you visit our website or use our applications, such as through cookies and similar technologies.
• Third-Party Sources: We may receive personal information from third-party sources, including advertising networks, data analytics providers, and social media platforms.
• Sale and Sharing of Personal Information - We do not sell your personal information. However, we may share personal information with service providers and business partners who assist us in operating our business and providing services to you. These entities are contractually obligated to keep your information confidential and use it only for the purposes specified by us.

• Providing customer support and services
• Processing transactions and orders
• Conducting data analysis and research
• Preventing fraud and enhancing security
• Improving our products, services, and website functionality

• Sensitive Personal Information: We do not collect or process sensitive personal information, such as race, religion, sexual orientation, or health information unless provided voluntarily and with your explicit consent.

• Right to Know: You have the right to request information about the categories and specific pieces of personal information we have collected about you, the sources from which we collected it, the purposes for which we use it, and the categories of third parties with whom we share it.
• Right to Delete: You have the right to request the deletion of your personal information that we have collected, subject to certain exceptions.
• Right to Opt-Out: You have the right to opt-out of the sale of your personal information to third parties, if applicable.
• Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights, such as by denying services or charging different prices. To exercise your rights or obtain additional information about our privacy practices, please contact us using the information provided in the "Contact Us" section below.

Security -

At Hanz Prellet ("Company," "we," "us," or "our"), we are committed to ensuring the security of your personal information. This Security Policy outlines the measures we take to protect your personal information from loss and unauthorized access. While we strive to implement reasonable and appropriate safeguards, it's important to note that no security measure is foolproof. We cannot guarantee absolute security, but we are dedicated to taking necessary precautions to protect your personal information.

Risk assessment and monitoring -

We conduct regular risk assessments to identify potential vulnerabilities and threats to the security of your personal information. We also monitor activity on our systems and Platforms to detect and prevent any unauthorized access or disclosure of information.

Secure data transmission -

We utilize industry-standard encryption protocols to secure the transmission of data over the Internet. When you transmit sensitive information to us, such as during the checkout process, your data is encrypted using Secure Socket Layer (SSL) technology or similar encryption methods.

Physical and Technical Safeguards -

We implement physical and technical safeguards to protect your personal information. These safeguards may include:

• Secure Infrastructure: We maintain secure data centers and use reputable hosting providers to store and process your personal information.
• Access Control: We limit access to your personal information to authorized personnel who have a legitimate need to access it. We enforce strict user authentication protocols and employ access controls to prevent unauthorized access.
• Employee Training: We provide regular training to our employees on data privacy and security best practices to ensure the proper handling and protection of personal information.
• System Updates and Patches: We regularly update and apply security patches to our systems, applications, and infrastructure to address any known vulnerabilities.
• Payment Security : We utilize a licensed system for credit card authorization and fraud detection to protect your payment information during online transactions. We comply with the Payment Card Industry Data Security Standard (PCI DSS) requirements to safeguard your financial data.
• Incident Response In the event of a security incident or data breach, we have established incident response procedures to promptly investigate and mitigate the impact. We will notify you and the appropriate authorities as required by applicable laws and regulations.

User responsibility -

While we implement security measures to protect your personal information, it is essential for you to take appropriate precautions when accessing our Platforms. We recommend the following:

• Keep Your Credentials Secure: Protect your login credentials and do not share them with unauthorized individuals.
• Use Strong Passwords: Create unique and strong passwords for your accounts, combining a mix of letters, numbers, and symbols.

Be Cautious of Phishing Attempts: Be wary of suspicious emails, messages, or requests asking for your personal information. We will never request sensitive information through unsolicited communications.

Third-party websites or apps -

Our Platforms may provide links to third-party websites or apps. Please note that we are not responsible for the security practices of these third-party entities. We encourage you to review their privacy and security policies before accessing their services.

Children’s privacy -

At Hanz Prellet ("Company," "we," "us," or "our"), we are committed to protecting the privacy of children, particularly in an online environment. This Children's Privacy Policy outlines our practices regarding the collection, use, and disclosure of personal information from children under the age of 16.

Children's online privacy protection -

Our Platforms are not intentionally designed for or directed at children under the age of 16. We do not knowingly collect personal information from children under the age of 16 without obtaining verifiable consent from their parent or guardian. If we become aware that we have collected personal information from a child under 16 without parental consent, we will take prompt steps to delete the information from our systems.

Parental consent -

For children under the age of 16, we require verifiable parental consent before collecting their personal information. We may request the parent or guardian to provide consent through a suitable verification process, such as providing a signed consent form or contacting our designated privacy representative. We will only collect and use personal information from children if we have obtained valid parental consent, or as otherwise permitted by applicable laws and regulations.

Parental Rights and responsibilities -

We strongly encourage parents and guardians to actively monitor their children's online activities and take appropriate measures to ensure their privacy and safety. It is important for parents and guardians to:

• Educate and Instruct: Teach children about the importance of privacy and safe online practices, including not providing personal information without parental consent.
• Parental Controls: Utilize parental control tools and features available on devices and web browsers to restrict access to age-inappropriate content and monitor online activities.
• Supervision: Regularly supervise children's online activities and maintain an open line of communication to address any concerns or potential risks.

Information removal -

If we discover that we have unintentionally collected personal information from a child without parental consent, we will promptly take steps to securely remove that information from our systems. If you believe that we may have collected personal information from a child under the age of 16 without parental consent, please contact us and we will take immediate action to investigate and address the issue.

Changes to this children's Privacy policy -

We may update this Children's Privacy Policy from time to time to reflect changes in our practices or applicable regulations. We will provide notice of any material updates by posting the revised policy on our website.